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The New How: Creating Business Solutions through Collaborative Strategy
By Nilofer Merchant
Once in a generation a book comes along that transforms the business landscape. For today’s business leaders, THE NEW HOW redefines the way companies create strategies and win new markets.
The focus of ’The New How’ is to help organizations with the creation and execution of strategy and solve the challenges of the ‘air sandwich’ where the worker bees don't understand the strategy, don't align behind it, and can't adjust it on the fly when conditions change.
The New How describes how to get your company aligned, by involving all levels of the company in the strategy formulation. It gives processes to “engagement” that we’ve talked about all too long, and provides detailed, real-world “how-to” to make it happen, based on 20 years of working with leading tech firms including Apple, HP, Autodesk, Adobe, Yahoo, and Symantec. Many corporations need to change the systemic way they work, so they can be more competitive.
ASCI has been working with organizations globally creating and implementing strategy in several marketplaces. At ASCI we consider strategy a cultural initiative that revolves around the people of the organization. Our processes focus on understanding individual and team behavioral dynamics, leadership styles and create very unique learning environments to ensure the right strategy with the right people is created and implemented at the right time. ASCI also offers world class leadership development and selection processes that contribute to the overall solution.
The New How Strategy Sessions
ASCI creates learning environments that promote working together as a team. Self awareness and interpersonal communication styles are key to understanding your role in a strategy process – and teams, using collaboration and innovation, are the critical success factor for successful strategizing.
Participants break out into small groups and each group will be lead by a professional trained New How Facilitator.
- 1 day or ½ Day Workshops with follow on strategy session as required
- Pre-work including in depth client discovery to ensure appropriate processes are used at the right time, including the Quest™ process and MurderBoarding.
- Collaboration Leadership is a strong component and outcome of the New How approach
Testimonials
“How are you going to get rid of your Air Sandwich if you don’t even know what it is? Provocative and practical at the same time.” Seth Godin, Author, Linchpin
“Collaboration is a powerful, competitive weapon: this book shows you how to use it to win markets.” Mark Interrante, VP Content Products, Yahoo!, Inc.
“Want to transform your organization into a collaborative enterprise? Nilofer Merchant provides insightful and practical strategies in The New How.” Padmasree Warrior, CTO, Cisco Systems, Inc.
“Whether you’re in middle management trying to connect your team to the strategy coming out of the C-suite, or you’re the exec tasked with coming up with a new vision, read Nilofer’s book first!” Michael Plante, Senior Director, Category Management and Marketing Strategy, Worldwide Consumer Marketing, Symantec Corporation
Contact us for more information
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